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1902 Marketing

Instructor
Nicole Banks
Category Courses
  • Description
  • Curriculum

The course tailored for tax professionals delves into effective marketing strategies essential for growing a successful tax preparation business. It covers key marketing principles such as identifying target markets, creating a unique value proposition, and leveraging various channels like social media, email campaigns, and local advertising to reach potential clients.

Participants will learn how to build a professional online presence, utilize client testimonials, and implement referral programs to enhance credibility and attract new business. The course also emphasizes the importance of seasonal marketing tactics to capitalize on peak tax periods, as well as year-round strategies to maintain client engagement and loyalty.

By the end of the course, tax professionals will have a robust toolkit of marketing techniques designed to boost their visibility, attract more clients, and ultimately drive business growth.

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